We look forward to welcoming our customers to the new season at H&M!” shares Ann-Sofie Johansson, Creative Advisor at H&M.

“We are thrilled to invite our customers into the world of Hôtel Hennes: a fictional and magical place where our Spring and Summer fashion is celebrated. The pieces have a retro vibe to them, which are inspired by the look of Hôtel Hennes, and will be available in stores and online on April 28. The collection offers a selection of leopard prints, colorful stripes, and tropical patterns, making the collection fun and vibrant. I had so much fun on set, and I think that shows through in the film the message is welcoming and playful.” - Gigi Hadid This is a homage to those magical hotels that have been the site of so much creativity in the past. Along with the campaign film, Hôtel Hennes merchandise will be released, which includes beach towels, sunglasses, tote bags, bikinis, shorts, and t-shirts. The cast plays the roles of bellhop, lifeguard, fashion journalist, Head of Glow-ups, and more, at the Hôtel Hennes, which is a fictional destination where dreams are realized and where fashion comes with no rules. Directed by Bardia Zeinali, the campaign film also features a cast that includes Precious Lee, Devyn Garcia, Jazzelle Zanaughtti, Julia Hobbs, Olivia Vinten, Christina “Tinx” Najjar, and Isabelle Chaput and Nelson Tiberghien of the Young Emperors. Led by supermodel Gigi Hadid, the campaign is called Welcome to Hôtel Hennes, and Gigi plays a stylish hotel owner who checks in a new guest played by Jill Kortleve. Going out and about, and presenting a stylish new campaign, high-street fashion brand H&M unveils a short film.

H and m ad gigi hadid